Our team includes media planners who are also media buyers so there is a seamless flow-through between strategy and execution. This ensures that the media objectives are met throughout the entire process, from the big idea (strategy) down to the most minute executional detail. All planning and buying is done in-house.

All online buys are optimized on a regular basis. Depending upon the situation, we can work with site publishers directly, with ad networks or with ad exchanges. We also work with third party ad servers.

All media strategies and executions are grounded in research sourced from a variety of blue-chip providers such as MRI, Scarborough, Nielsen AdViews and SRDS. We feel it is essential to combine the foundations of traditional media planning (such as reach, frequency, recall, wearout, frequency distribution and quintile analysis) with the data research provided by online media to provide our clients with a completely integrated communication program.