We look to build cross platform strategies that utilizes a synergy between all mediums and social media.
Using our unique business building strategies, results-driven creative approaches, and meticulous media services at The Media Department of New York, we immerse ourselves in our client’s business and help them achieve set goals designed to grow their business. We are a full service company specializing in all media.
The professionals at The Media Department of New York take their jobs very seriously as our clients have entrusted us to maximize the ROI of their valuable advertising dollars.
Our clients have shown their faith in us and we acknowledge that we must deliver for them day in and day out. We are well-versed in all media forms. Traditional and interactive media are fully understood by each staff member. This insures that everyone is deeply involved in each planning and buying assignment.
The result is a media solution and execution perfectly crafted for each client.
We are experienced working directly with advertisers and small and mid-sized agencies that outsource their media functions to us.
Every strategic media plan starts with a careful examination of the client’s overall marketing and communications goals. Market research is integrated into all media planning with no data service or resource left untapped to make sure our media plans are as efficient and effective as possible.
For most media planning and buying agencies, the size of a media buy has a direct impact on the rates, services, and added value media available to an advertiser. The Media Department of New York strives to provide the best rates, services and value added to all of our clients regardless of size or budget. Our long term relationships with media vendors allows us to maximize any budget and to negotiate the absolute best rates possible for all our clients.
After deep negotiations with media vendors, we craft a media plan designed to deliver results. We also look to layer in added-value, premium positioning, bonus exposure, non-traditional media along with life-style marketing. Our plans are designed to reach to reach the target audience in both the expected places and those non-expected places. We make sure our client’s message is reaching the right audience.
Not all media is traditional. The Media Department employs experts in sports marketing, direct marketing and promotions to offer these media enhancing services to our clients. We provide partnership opportunities when it makes sense to match up clients.
Even after the buy is approved and placed, our work continues with a comprehensive media stewardship process comprised of various post buy analysis and invoice verification procedures. We pride ourselves on our ability to perpetually optimize the current media programs and make adjustments when needed based on analytics and client results.
As an ongoing step, The Media Department of New York confers with each client to ensure that the media delivery for the client and that their goals and objectives are being met. Media buys are continually updated and modified to account for changes in the client’s business. There will be no surprises. We make sure our client’s investment is working to provide the best possible success.
